Essay on Data Collection in Research and Analysis

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Table of Contents
1) Data Collection 2
a) Introduction 2
i) Qualitative data 2
ii) Quantitative data 2
b) Questionnaire for the survey 4
2) Conclusion 7
3) References 8

Data Collection
Data collection refers to collecting information and data that helps in developing the research and obtaining the required evaluation and analysis through it.
Qualitative data
Qualitative research method refers to the collection of data that can be represented through defining its characteristics and providing a description of the entire process. The data that is collected through the qualitative research methodology is called as qualitative data. Qualitative data are non-numeric data that can be classified into groups or categories, example, gender, major, type of car. It is collected through qualitative research carried through various mediums required for the research. It is mostly collected through interviews and focus groups (Bryman & Bell, 2015).

Quantitative data
Quantitative research methodology for collection of data refers to the data that is collected through numerical evaluation and statistics formulation over a series of respondents that are participating in the research. Quantitative data are observations measured on a numeric scale example, age, sales per month, annual housing rents. In this research, the effects of developing a considerable amount of market research has been identified on the success of a business in the global market. It has been carried out through developing a questionnaire and gathering information from the people through survey that has been developed on the basis of this questionnaire (Bryman & Bell, 2015).
The data that is collected in qualitative as well as quantitative can be classified into:
Primary data
Primary data can be termed as the data that is collected through direct interaction with the respondents. It involves obtaining the information regarding the topic that would help in further analysis of the subject and guide the process of evaluating the customer’s feedbacks and reviews. Primary data is very useful in collecting the actual information from the participants and obtaining conditions that are current existing in the market (Zikmund, Babin, Carr, & Griffin, 2012). In this research, the primary data would be collected through obtaining the opinion of the participants and evaluating their psychology to obtain the relationship between the levels of market research carried out and the success of the business.
Secondary data
Secondary data can be termed as the information that is collected by evaluating various researches and taking parameters from them. It involves results and outcomes of the various researches that have been carried out by expert business researchers. It considers the elements provided by different management scholars regarding developing a supply chain management (Zikmund, Babin, Carr, & Griffin, 2012).

Data collection plays a very significant role in the research methodology as it provides an input on the basis of which output is developed.
There are many methods through which the data can be collected and they are:
• Interviews,
• In-house company records
• Focus Groups,
• Surveys,
• Professional Journals
• Reports and case studies (Bryman & Bell, 2015).

Questionnaire for the survey
This survey is a part of an academic assignment. The information provided by you will be kept confidential and will be used for academic/research purpose only.
1. What is your age? Please select your age group.
a) 18-25 years
b) 26-35 years
c) 36-45 years
d) 46-60 years
2. What is your Gender?
a) Male
b) Female
3. How long have you been working in the current company?
i) 0-5 Years
ii) 6-10 Years
iii) 11-15 years
iv) 16 years and above
4. Do you think that market research is very important before launching any new product?
a. Strongly Agree
b. Agree
c. Not sure
d. Disagree
e. Strongly Disagree

5. Do you think that your company carries extensive market research before launching a product in the market?
a. Yes
b. No
c. May be

6. According to you, how should the market research be carried out? (Rank the sequence from 1 to 5)
a. Physically collecting the data
b. Collecting responses over the internet
c. Carrying an extensive analysis of the market
d. Developing pilot testing of the concept
e. Analysis the market generated by the competitor product in the market
7. According to you, do you think that the business is affected by the prior research that is carried while launching a new product or service?
a. Strongly Agree
b. Agree
c. Not sure
d. Disagree
e. Strongly Disagree

8. According to you, do you think that the development of a new product involves considerable amount of market research?
a. Strongly Agree
b. Agree
c. Not sure
d. Disagree
e. Strongly Disagree

9. According to you, what is the level of risk involved in developing a product and launching it without any market research?
a. Extremely High
b. High
c. Average
d. Low
e. Extremely Low

10. According to you, is there any innovation required in carrying a market research for ensuring sustainability of a business in the global market?
a. Strongly Agree
b. Agree
c. Not sure
d. Disagree
e. Strongly Disagree

Thank You for giving your valuable time

Problems faced and limitations:
There were few problems that were faced during the collection of data from the respondents through the survey. There is very less percentage of responses obtained as compared to the number of people that were sent with the requests. The respondents were from a specific company and it can be observed that people working in different companies would be having different opinion regarding the level of market research that is adopted in their company. Thus, the research is limited to a specific number of people and cannot be adapted on a general level for all the companies in UAE.

Bryman, A., & Bell, E. (2015). Business research methods. . USA.: Oxford University Press,.
Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2012). Business research methods. . Cengage Learning, .


Posted on

March 9, 2018

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