Essay on Global Media Trends in Japan

Table of Contents
1. Overview 2
1.1. Introduction 2
1.2. Geography 2
1.3. Demographic Information 3
1.4. Economy and Politics 3
2. Media Systems in Japan 4
2.1. Media Theories 4
2.2. Barriers to Media Development 5
2.3. Emerging Trends in the Media 5
3. Country Details 5
3.1. Political Philosophies 5
3.2. Media Systems 5
3.3. Media Overview with Examples 6
3.3.1. Newspapers & magazines: 6
3.3.2. Radio & Television: 6
3.3.3. Internet and Social media: 6
3.4. Emerging Trends 6
4. Conclusion 7
4.1. Media outlook in Japan and its role in the progress and development: 7
4.2. Consequences 7
5. References 7


The scope of the media and the theories owing its growth has been on an increase in Japan due to the increasing knowledge and awareness among the people pertaining to the media and its importance. Japan has been leading the world of technology with the large number of innovations and technological inventions that has helped the electronics world to evolve globally. The growth in the automobile as well as the electronics industry has been led by Japan singlehandedly through the companies like Toyota, Honda, Nissan and Panasonic and Sony.

Japan’s geography is surrounded by water from all the sides and the proximity to the sea has resulted in the climate that would be warm and moist.

Demographic Information
The division of the population of Japan that is the demographic information of Japan as per the division of the population is to be considered. In Japan, the population is categorized on the basis of age group where the population of people above 65 years is going to be increasing from 22% in 2010 to 40% till 2060. On the other hand, the number of young people and the working population is expected to decline due to the decrease in the population growth in the country and owing to the fertility rates which are as low as 1.39 that are observed over here (Digitalstrategyconsulting, 2013).

(Digitalstrategyconsulting, 2013)
Economy and Politics
It has also been leading the financial world through possessing a large number of financial assets that are existing in the world. It is also the world’s second largest economy.

Media Systems in Japan
The media systems in Japan has evolved through various phases which are discussed below in the form of different elements.
Media Theories
The media system that is existing in a country depends on the political system that is existing in the country. There are five types of political theories that are pertaining in the world and they are (Feldman, 1993):
• Soviet/Communist Theory:
In the Communist type of theory, government completely holds and operates the public and the media that is to be broadcasted among the public.
• Authoritarian Theory:
In the Authoritarian type of theory, the government had the hold on what should be ideally shown or broadcasted but the media had the freedom to develop things on its own and then take the permission of the government to broadcast stated that the media could be privately as well as publicly owned.
• Libertarian Theory:
In the Libertarian theory, the main role of the government is to spread and create awareness among the people regarding the truth and provide the people in the country with the liberty to express their views freely irrespective of them opposing the media. In countries like China and US, this theory is observed.
• Social Responsibility Theory
In the Social Responsibility type of theory, the media has got the freedom to criticize the government and institutions and they are having the social responsibility of serving the public where the main goal is to fulfil the needs of the society. It is somewhat similar to libertarian process, but it also suggests and defines the role of the media in depth. This kind of theory is observed in countries with large economies like Japan, Great Britain and Australia (Feldman, 1993).
• Developmental Theory
In developmental theory, the main focus of the media is to promote the social as well as economic goals of the country that would be inheriting the purposes of Literacy, health goals and political integration. Government uses the media as a tool to achieve the above mentioned things. This kind of theory is found in developing countries like India, Africa and East Asian countries.
In Japan, the control of the government is at different level depending on the hold that it has in influencing the media and developing policies and theories in the country. However, it is observed that the theory which is adopted by the government in the development of media is of socially responsible type.
Barriers to Media Development
In Japan, the decreasing population in the age group of 18-65 that serves to be the young and the working class serves to be a major threat to the development of media in the nation. This poses a great threat of innovation and development of the economy in terms of the modifications and upgradations that are to be made (Digitalstrategyconsulting, 2013). There has also been a decrease in the number of immigrants from other countries in Japan. This poses the threat of incomplete understanding of the cultures across the world and leaves them with limited scope of expansion and adoption of the global needs and requirements. There are various changes that are made in the laws and imposing them serves to be a major barrier for the Japanese government.

Emerging Trends in the Media
The medium through which the public can be reached is changing and developing due to the advancement in the technology and easy accessibility to the internet. These trends serve to be the major means of reaching the public and they not only reach to a large amount of public through its extended reach but also manage to influence the views of the public regarding the social and political issues (Schodt, 2014).
Country Details
Political Philosophies
The theories and philosophies that have been adopted in Japan range from the communist type of theory in the early twentieth century to the development of the socially responsible theory in the twenty first century. The political philosophy of Japan still emphasizes on imposing of excessive military control in a controlled manner over the public. This has been criticized by large number of protests in Japan and hence they have now developed a more diplomatic form of political philosophy.
Media Systems
There is a great difference in the views of the people depending on the development of the economy in their specific region. For, this we need to see the development of various regions in Japan.

(Wakamatsu-cho & Shinjuku-ku, 1996)
Media Overview with Examples
Newspapers & magazines:
Newspapers serve to reach the maximum number of masses with its widespread reach. Yomiuri Shimbun is the top most selling newspaper in Japan and it has undergone continuous opposition from other the medias of reaching public (Digitalstrategyconsulting, 2013).
Radio & Television:
There are various key stations that are formed in japan that control the content that is formulated across the media in the television and radio. This include the Nippon Television, Tokyo broadcasting system and other such systems and there are various radio FM and AM channels like JFN, JFL and JRN which are broadcasted through them.
Internet and Social media:
The social media has been influenced the maximum in the last decade and this is due to the advancement in technology and easy availability of the social networking options. There has been increase in the popularity of the global networking sites like Facebook, Twitter, Line and local sites like Mixi and Gree (Digitalstrategyconsulting, 2013).
Emerging Trends
There is a tremendous increase in the influence that the social media has on the public across the globe. In Japan too, people have been spreading awareness and criticizing the government for their rules, laws and policies that they do not agree with (Digitalstrategyconsulting, 2013).

Media outlook in Japan and its role in the progress and development:
The influence of the media on the public can be seen through the opposition of the “Draconian Secrecy Law” in Japan where the law curbed the media from revealing or searching for any secrets that are related to the government (Schodt, 2014). However, this was not supported by the people in Japan and they opposed the establishment of the law in large numbers. Thus, it can be seen that the media helped in expressing the views of the people and this serves to be a good notion for the implementation of laws that would in the best of public interests.
It is also observed that the government has to impose more strict punishments and rules for the breaching of laws that is due to the freedom provided to the individuals in the nation to express their views against the government. There has to be a very preventive role which is to be exercised by the various councils of the government to ensure that the right laws are to be imposed irrespective of the oppositions that it may face (Digitalstrategyconsulting, 2013).

Digitalstrategyconsulting. (2013, february 06). Top 6 social networks in Japan. Retrieved january 8, 2014, from
Feldman, O. (1993). Politics and the news media in Japan. . Ann Arbor: : University of Michigan Press.
Gunzerath, D. (2012). Current Trends in U.S. Media Measurement Methods. International Journal on Media Management, 99-106.
Schodt, F. L. (2014). Dreamland Japan: Writings on modern manga. Stone Bridge Press, Inc..
Wakamatsu-cho, & Shinjuku-ku. (1996). Chapter 2 Population and Households. Retrieved from


Posted on

March 10, 2018

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