Research Strategy 2
Quantitative Research 2
Qualitative Research 2
Primary analysis 2
Secondary analysis 3
Research Approach 3
Primary Research 3
Data collection Method 5
Data Analysis 6
Sampling Method 6
Ethical Consideration 6
Research can be termed as a systematic method of scientifically collection of data and information on a specific subject. The objective of performing a research is to collect large amount of useful data on a specific subject as well as obtain solutions of a pending topic which includes many problems involved in its systematic interpretation and analyses.
Developing research strategy is a process where one defines a particular condition which may be problems associated to it or simple data collection, followed by refining the conditions and factors involved, developing hypothesis, collection of related information, interpreting it and systematic evaluation of the data leading to the development of an optimum solution to the problem or condition (Kahn, 2005).
Quantitative Research constitutes of the research that involves measurement or involves numerical analysis involving collection of statistical data and its analysis. It involves studying of the numerical data and evaluating it to describe the topic. (Newman, 1998)
Qualitative Research constitutes of developing a research based on quality or characteristics of a specific topic and developing a collection of the responses and information for evaluation and obtaining a conclusion on the basis of the hypothesis analysed. It also includes Attitude research which involves collection of various opinions from different people which helps to develop a hypothesis on human behaviour. (Newman, 1998)
It is the analysis prepared first hand by the researcher owing to his understanding, evaluation and data collected and the hypothesis developed by him on the basis of known statistics. It is the most fresh information and data that is collected on a specific topic and serves as a base for secondary analysis. There are limited sources for referring and obtaining the data. (Glass, 1976)
It is an analysis that is performed after the primary analysis by considering the conclusion and the results of the first analysis as a reference. It may be carried by the same individual who has performed primary analysis or by another individual with the objective to improve or update the earlier analysis with more effective statistical methods. (Glass, 1976)
It refers to the approach that we are going to follow while executing the research on the topic. As we have discussed above, there are two types of research that are possible and we are going to develop a primary research from the topic because it is customized for the electronic product market in UAE and has to be filled by the people of a specific region (Muijs, 2010). The method and its details of the research that would be carried out is discussed below.
In the research, we are going to observe the people in UAE who are the potential market f or the development of the electronic product store in UAE. We would try to get that responses regarding the choice and preference of the people in UAE about the purchase of products and their consideration of brand value. We can collect the data from the employees in either a quantitative method or by using a qualitative one. We would be interviewing the people only in UAE due to certain restrictions and limitations and hence it would be quantitative type of method to be carried out during the research. It is observed that by developing quantitative type of research, we would be getting the response of the maximum number of people and we can develop a study on the basis of these facts and figures that will be obtained (Muijs, 2010).
There are 17 questions (Appendix) that we have developed for the research through questionnaire. First question is selective kind of question and the other 16 questions are developed with Likert scale as their options for answering them.
We have used Questionnaire for carrying the analysis as it will help in collecting and recording information in a more precise way. It involves development of few questions that are directly related to the description of the topic. This will help in having a better understanding of the topic. This type of method is developed during the quantitative kind of research because they are directly providing the numbers. The answers are very specific and do not require a special evaluation. It is in the form of Likert scale which will help to understand the interest and attitude of the people that attempt to fill the questionnaire and develop an analysis of their psychology regarding to the purchasing of products that they make. These questionnaires can be filled by the people in different ways ranging from face to face filling to telephonic filling and from postal filling to the electronic filling of the questionnaires. The first two type of surveys are to be executed through conducting an appointment or small kind of interview of the person, whereas the last two kinds of questionnaire filling is carried out by themselves that is, by the people themselves whenever they can spare sometime for it (Muijs, 2010).
The questionnaire kind of research that we are using has various advantages over other forms of research like group study and interview as it will help to reach more number of people within a short period of time. The method of research is very easy and requires oneself to provide the questionnaires to the people and they would send the same after filling it. There are few things that are to be observed while preparing a questionnaire and they are:
One should always break the ice with the person who is going to fill the questionnaire by introducing himself to the person and making the other person understand about the confidentiality and ethical concerns that are attached with the questionnaire.
The pattern of questions should be following a particular theme and should be precisely connected to the topic. The formation of sentences should be simple and clear that would help in easy understanding of the questionnaire for the people (Muijs, 2010).
The respondent should be able to connect with the questions and hence the questions should be up to mark and not outdated. They should be following the current trend that is being observed in the industry that is being taken under observation which in our case is the electronic product industry.
The questions should be easy to understand and the people should be able to connect to the subject of the questionnaire.
The people who are taken under observation for the filling of the questionnaire have to be from different fields and age group. This will ensure to develop a critical understanding of the all the categories of people that are filling the questionnaires (Muijs, 2010).
It is seen that considering larger number of responses from the people is more appropriate than considering fewer number of people for the questionnaire. This helps in reducing the effort that is required in the critical understanding of the answers of the people on individual level and helps in attaining a bulk responses of the people for the subject. In the quantitative type of research, large number of questionnaires are to be expected to be answered by the people (Delport, 2005). It should be seen that questionnaires should not be used where an in depth and critical understanding, evaluation and analysis of the subject is required to be done. While providing the questionnaires to the people, there is a certain amount of allowance to be kept in mind. For example, if we require 500 questionnaires to be filled for the survey, then we would be sending to about 600 people understanding the fact that all the people would not respond in the same way for filling up the questionnaires.
The questionnaire that we are going to develop and use for the survey has certain advantages which hare mentioned below:
They help to reach a larger number of people within a short period of time.
The large number of people can be reached for the questionnaire at a very low cost as compared to other methods.
The people who are filling the questionnaires have the flexibility of time to fill the questionnaires as per their convenient time (Delport, 2005).
It helps to cover a wide range and category of people irrespective of their age, gender and standard of living.
When developing a face to face questionnaires there are advantages of selecting specific people that according to us would be appropriate and favourable to answer the questionnaire (Delport, 2005).
The data is more reliable as it follows direct opinions of the respondents that is developed largely on the basis of their likes and dislikes.
Data collection Method
The questionnaire that we have used for the research help in getting the data in a mathematical way through collection of numbers in the form of responses of the people. This kind of method has been suggested by Delport in his works in 2005 (Delport, 2005). The questions that we have developed and used in the questionnaire would help in understanding the likes and the attitude of the people while they are looking to purchase an electronic equipment
Hence, the method which we would be using would be involving statistical analysis of the responses that are obtained. It helps to understand and analyse their opinion and it would help in estimating their behaviour in the future and would provide us with a chance to develop strategies accordingly.
The method that we use for collecting the data is described and the means that we use for selecting that particular method is termed as sampling. The sampling of a survey refers to the medium or the selection that we make for the execution of the research. In this case, we are going to use a mix of simple random sampling and cluster sampling. In simple random sampling we would be sending the questionnaires to as many people as we can irrespective of their age, gender and location (Delport, 2005). On the other hand, we would also select the area where we are planning to develop the store and we would specifically target at collecting data from the people around that locality that will benefit us in the future sales of the product.
During the answering of the questionnaire, we are going to make sure that:
The data that is going to be collected is going to be confidential and the views or opinions of the people involved in it will not be disclosed.
The identity of the people that are filling the questionnaires will not be disclosed.
It observes honesty where all the research and the survey that is done by the researcher is genuine and is not tampered or created artificially by any other means.
Delport, C. S. (2005). Quantitative data collection methods. . De Vos.
Glass, G. V. (1976, november). Primary, Secondary, and Meta-Analysis of Research. Educational Researcher, 5, 3-8. Retrieved july 22, 2014, from http://www.jstor.org/discover/10.2307/1174772?uid=3738256&uid=2&uid=4&sid=21104370889707
Kahn, K. (2005). Research Methodology. In K. Kahn, New Product Development (pp. 43-50). Springer US. Retrieved july 22, 2014, from http://link.springer.com/chapter/10.1007/0-387-23273-7_3
Muijs, D. (2010). Doing Quantitative Research in Education with SPSS. London: SAGE Publications.
Newman, I. (1998). Qualitative-quantitative Research Methodology: Exploring the Interactive Continuum. SIU Press. Retrieved july 22, 2014, from http://books.google.co.in/books?hl=en&lr=&id=xumf1ABFz8cC&oi=fnd&pg=PR9&dq=research+methodology+and+its+types&ots=NEZAAWBHZO&sig=TivmVKTy0pby3fd9CZXpwrtRTBQ#v=onepage&q=research%20methodology%20and%20its%20types&f=false