Essay on Smartphone world: Android and IOS Fighting for the Market

Smartphone world: Android and IOS fighting for the market

A smartphone is a mobile phone with greater ability to compute and connect as compared to the basic phones. The evolution of smartphones has made many things possible and accessible at the click of a button. Smartphones have now evolved to perform the tasks of a camera, computer, music player and help in GPS navigation. Operating system is the soul of the smartphones. Android, IOS, Blackberry and Windows are the various operating systems that are used in smartphones. In the world of smartphones, Android developed by Google and IOS developed by Apple are the two operating systems that occupy the largest market as compared to the others mentioned above. We are going to observe the efforts that Android and IOS are putting to survive in the world of smartphones. There are various features provided by both of them to their customized users. Android was founded in 2003 whereas IOS was founded much later in 2007 and both of them provide each other with core competition.
Smartphone operating systems and its evolution:
In the past few years, smartphones have evolved from being a simple feature oriented mobile phones to providing the facilities of mini-computer, high resolution camera and well equipped music player with the option of accessing the internet and all of the social networking sites. It has made various tasks possible at one go which earlier used to take huge amount of time. Smartphones have been designed to accomplish multiple tasks which is possible with the help of the operating systems. There are various factors like the installation and running of applications, browsing facilities, connectivity options and other such features that are obtained using the operating system. There are two operating systems, namely Android and IOS that have managed to get the support of the people across the globe.
The company developing Android is Google and the one developing IOS is Apple Inc. The latest version of IOS which is IOS 8 is going to be the eight version of the IOS against the fifth version of Android which is Android L (Liu, Li, Guo, Shen, & Chen, 2013). Along with the advancements in the smartphones, this Operating systems are also used in IPad and other tablets. Google glass working on Android system and apple watches working on IOS are the latest inventions that have revolutionized the technology across the globe.
Android is much more flexible in terms of customization and applications. On the other hand, the flexibility of IOS in terms of installing and using applications is limited (Tilson, Sorensen, & Lyytinen, (2012). Since its development, Android has undergone various modifications so as to cope up with the technological requirements and increasing demands of the people. Modifications and up gradations can be easily made in Android as compared to the IOS (Basole & Karla, 2011).
It can be observed that with the various advancements in technology, smartphones have evolved completely along with the operating systems that runs them. It is also observed from the above discussions that IOS is more customer and user specific as compared to the Android. IOS has maintained its standard to be high in terms of accessibility. However, Android has large number of applications and other features that are much more easy to use and it makes it more favourable to be accepted and used globally. Both of them are striving hard to prove each other’s efficiency in the smartphone world, which will be observed in the latest IOS 8 and Android L versions.

Basole, R., & Karla, J. (2011). On the evolution of mobile platform ecosystem structure and strategy. Business \& Information Systems Engineering. 313–322.
Bradley, T. (2013, november 15). Android Dominates Market Share, But Apple Makes All The Money. Retrieved september 11, 2014, from
Goadrich, M., & Rogers, M. (2011). Smart smartphone development: iOS versus android. 607–612.
Liu, Y., Li, F., Guo, L., Shen, B., & Chen, S. (2013). A Comparative Study of Android and iOS for Accessing Internet Streaming Services. 104–114.
Tilson, D., Sorensen, C., & Lyytinen, K. ( (2012). Change and control paradoxes in mobile infrastructure innovation: The android and ios mobile operating systems cases. 1324–1333.


Posted on

March 9, 2018

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