Date of Submission:
Table of Contents
1. Mechanism adopted to detect customers changing needs 2
2. Mechanism adopted by the company to build partnerships 4
3. Relationship between ISO 9000 and TQM 5
4. Implementation plan 5
5. References 7
Mechanism adopted to detect customers changing needs
With the advancement in technology, there has been a tremendous increase in the needs of the customers. There are many reasons for this. One of the most important reason is easy availability of products and services at cost effective prices. The increasing number of competitors entering the market help to increase the quality of product and service provided and help in controlling the increase in the cost of these products and services. It is a matter of great concern for the company to establish sustainable and long lasting relationships with its customers and hence SSP, has adopted few mechanism for identifying and handling the needs of the customers.
It involves carrying the following steps:
Knowing the customer:
It tends to be the most important step of the mechanism that is developed for measuring the customer’s needs across the market. SSP needs to carry an extensive research on the existing trends in the market and the needs of the customers to develop products that would be complying with them.
Understanding the needs and the behavior of the customers:
It is very important for SSP to determine the needs of the customers that are pertaining to the different industries that are dependent on SSP for its functioning.
Designing the product accordingly:
The product has to be developed accordingly to ensure that it meets their requirements of the customers and there are various characteristics present in the product that would be useful for the customers and would help in developing a positive image among the customers.
Evaluate the outcome:
The outcome of the production process has to be evaluated on the basis of the various standards that it complies with in the entire process followed by the development of various operations in the company. This will help in ensuring that the efforts that are made by the company are executed in a proper direction.
Analyze its acceptance in the market:
The acceptance of the product in the market has to be evaluated and analyzed to identify the effectiveness of the product to fulfil the needs of the customers across the market. It is very important for the company to understand the effect that the product has created after being launched in the market.
Deliver effective service with the high quality requirements of the customers:
The main requirement of all the customers that would be purchasing from SSP would be to ensure high values of reliability, durability and strength in the product obtained and to see that the product can be used for the intended applications that involves critical conditions like high pressure, high temperature and other turbulent conditions where the pipes are to be used.
These are the main elements that are to be followed to ensure a successful relationship between the buyers and the suppliers (Salo, 2012).
If the company won’t adjust itself to the new tends in the market, it won’t be able to introduce new strategies that would prove out to be successful for the company. Hence, Saudi Steel Pipe Company keeps itself evolving when it comes to marketing the products to the company. The company focuses more on the quality of products it has to offer the people and believes it as the best marketing strategy they could employ. The company firmly believes in “Let the product speak for itself” (Babakri, 2010).
Mechanism adopted by the company to build partnerships
There are many investments made in the market by the company and hence it has to strive hard to ensure that high quality is maintained along with the maintaining of partnerships with other companies. It is on the basis of this that the mechanism that has to be implemented in the company for developing strong partnerships with other companies across the globe has been inculcated.
There are different strategies that are used by a company in the market to form different types of partnerships and these strategies include:
There are different levels of partnerships that are handled by the company across its culture in order to establish high values of product in the industry. It is very important to develop simple partnerships that would be based on the customization of the contract that has been developed between the involved companies.
There is a strategic tie-up in these type of partnerships where there is a consistent contribution of the companies in increasing the earning that is obtained across the company’s products and development of effective strategies for the market. It is on the basis of this, that there are many considerable amount of developments made in the company itself where there would be any kind of commitment and establishment of partnerships through effective inputs and effective strategies that are developed by the two companies.
It refers to the corporate related strategies that are to be developed between the companies so as to ensure high level of commitment to the future goals and objectives that have been set by both the corporates. It involves developing a considerable amount of research about the corporates before developing partnerships with them. This kind of partnership can be established by the company to sustain in the market (Lyytinen, Newman, & Al-Muharfi, 2009).
Relationship between ISO 9000 and TQM
ISO 9000 can be termed as a system or a set of instructions that contain the standards that are to be followed in the company for establishing high values of standardization and quality as developed by the “International Organization for Standardization”. The quality assurance system has been stated that the provision of argument
TQM which stands for Total Quality Management is a tool that has been developed and utilized for the development of a systematic approach that will help in attaining excellence throughout the system and help the operation management in the organizations to reach high levels of quality and safety that is to be obtained and achieved through its structure. The main purpose of the TQM is to improve the quality of processes that are carried out in the organization with many processes that are to be incorporated in the management and development of the processes that are carried across the organization. (Sun & Cheng, 2002).
There is a significant relationship between the TQM and the ISO 9000. But using both of them does not have any further benefit in the company. It involves developing the process that would be including development of processes that are not necessary for complying with the ISO 9000 standards (Costa, 2004).
There are many upgradations in the technology as well as the processes followed in the organization that will help in ensuring high levels of performance among the employees in the organization. The development of technology and developing new ideas and strategies for increasing the quality of product and to maintain the quality along with the cost in the steel producing industry is very important. For this purpose, there is a new technology called as the “Laser induced break down spectrometry” that has been adopted in different industries that are involved in manufacturing of steel (Noll, et al., 2001). It involves developing plans that would be complying to the international standards of quality and reliability that has to be incorporated in the industry.
Babakri, K. A. (2010). Improvements in flattening test performance in high frequency induction welded steel pipe mill. Journal of Materials Processing Technology , 2171-2177.
Costa, M. M. (2004). COMPARISON OF TQM AND ISO 9000 EFFECTS IN COMPANY PERFORMANCE: AN EMPIRICAL STUDY IN SPANISH COMPANIES. SECOND WORLD CONFERENCE ON POM AND 15TH ANNUAL POM CONFERENCE (pp. 1-32). Cancun, Mexico: University of Murcia.
Lyytinen, K., Newman, M., & Al-Muharfi, A. R. (2009). Institutionalizing enterprise resource planning in the Saudi steel industry: a punctuated socio-technical analysis. Journal of Information Technology, 24(4),, 286-304.
Noll, R., Bette, H., Brysch, A., Kraushaar, M., Monch, I., Peter, L., & Sturm, V. (2001). Laser-induced breakdown spectrometry—applications for production control and quality assurance in the steel industry. . Spectrochimica Acta Part B: Atomic Spectroscopy.
Salo, J. (2012). The role of mobile technology in a buyer-supplier relationship: a case study from the steel industry. . Journal of business & industrial marketing, 27(7),, 554-563.
Sun, H., & Cheng, T. K. (2002). Comparing Reasons, Practices and Effects of ISO 9000 Certification and TQM Implementation in Norwegian SMEs and Large Firms. International Small Business Journal, 421-442.