Report on Post procurement behaviour of the customer through example of Gold Buying Customer

Post procurement behaviour of the customer
Post procurement behaviour of the customer refers to the nature and attitude of the customer after he has purchased the product. It involves various elements that influence the behaviour of the consumers (Schiffman & Kanuk, 2000).
In this case, we are going to observe the behaviour of the customers after acquiring gold. There are following factors that influence the behaviour of the customers buying gold:
Cultural factors affecting the consumer behaviour:
Cultural factors involves the following elements that affects the consumer’s behaviour:
• Culture: Culture is one of the most significant factor affecting the behaviour of the consumer and determining his wants and needs. After purchasing gold or investing in gold, consumer’s behaviour depends on the culture in which he has been nurtured.
• Sub-culture: Every culture is categorized into a large number of sub cultures that guide or affect the individual’s thinking and approach that affects the consumers after purchasing gold.
• Social class: It refers to the various categories in which the society is biased on the basis of social class, hierarchy, occupations as well as their earnings (Kotler, 2001).
Social factors affecting the consumer behaviour:
There are various social factors that are affecting consumer’s behaviour and they are:
• Reference groups: It refers to the groups that directly or indirectly affect the individual’s thinking and attitude.
• Family: It refers to the person with whom the customer spends most of his time in his life and hence it has a huge impact on his behaviour.
• Roles and positions: It refers to the prestigious roles, positions and designations that customers possess in the society (Kotler, 2001).
Personal factors affecting the consumer behaviour:
• Age and the life cycle stages: It refers to the various age groups that the customers pass in their life and it has an influence on his choice and behaviour.
• Economic condition and lifestyle: It refers to the financial condition and the living style of the customers that lead him to develop a particular behaviour.
• Personality: It refers to the personal taste and opinion of the consumer (Kotler, 2001).
Psychological factors affecting the consumer behaviour:
• Motivation: It refers to the needs or the motives of the person at a specific period of time and he has the control over it.
• Perception and attitude: It refers to the nature, attitude and approach of the person to a particular situation or need.
• Learning and beliefs: It refers to the myths and beliefs that a person carries with himself and his learning which helps him to take decisions (Kotler, 2001).
Post procurement Assessment

Post procurement assessment
http://www.path.org/publications/files/RH_proc_cap_toolkit_v2_assess.pdf

How Procurement is becoming customer focused


Baltic Business and Socio-economic Development 2009: 5th International …
http://www.annualreviews.org/doi/full/10.1146/annurev.psych.49.1.319

Skills

Posted on

March 9, 2018

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