Statistic Report Hawaii Tourism

Hypothesis and Attached Answers
Hypothesis:
H1: 35% of the respondents knew about the Hawaii Tourism slogan. (Tested by q.6)
H2: People like the sports and games available in Hawaii the most. (Tested by q.7)
Answers:
The answers that have been obtained are tabulated below:
Question Statistics
1. What is your age? Please select your age group. Less than 18 years old: 5%
18-25: 38%
26-35: 17%
36-45: 17%
46-60: 20%
Above 60: 3%
2. I am a Local person living in Hawaii: 35%
Expat living Hawaii: 20%
International Tourist in Hawaii: 45%
3. The topic of this survey is tourism. Which tourism destination comes first of your mind
Switzerland: 16%
Europe: 12%
London:11%
USA: 10%
Australia: 9%
India: 13%
Dubai: 23%
Hawaii: 4%
Others: 2%
4. Have you recently seen any destination brand? No: 10
Don’t know: 5
Yes: 40%
If yes, then,
Malaysia: 30%
Australia: 25%
New Zealand: 15%
India: 10%
Dubai: 8%
Hawaii: 6%
Others: 6%

5. Can you mention a tourism slogan of Hawaii?
The Islands of Aloha: 30%
Other answers: 70%
6. Which of the following is the Slogan of Hawaii Tourism? Travellers Welcome: 25%
The Islands of Aloha: 35%
Definitely Hawaii: 13%
Come and Enjoy at Hawaii!!: 17%
None of the above: 10%
7. People expect different things from a vacation. Why do you think people travel to Hawaii the most for? (choose one): Culture and Heritage: 5%
Business : 25%
Sport : 40%
Shopping : 8%
Architecture : 12%
Other : 10%
8. Which type of tourism do you believe should Hawaii promote more? (choose one) Cultural and Heritage tourism: 45%
Business tourism: 10%
Sports tourism: 3%
Shopping tourism: 30%
Architectural tourism: 12%

Other (please specify):
9. If Hawaii destination were a person, how would you describe this person?
(Mean values of the responses)
Reliable : 3
Sincere : 2.5
Exciting : 2
Original : 3
Friendly : 4.5
Family Oriented : 3
10. How do you see Hawaii tourism destination? (Mean values of the responses)
Cost effective: 3.5
Quality of Tourism service: 6.5
11. Mark your gender Male : 58%
Female: 42%
12. What’s your country of origin? UAE: 22%
Australia: 4%
USA: 12%
India: 16%
Europe: 10%
UK: 15%
Rest of the world: 21%

13. What is the best thing that you like about travelling to Hawaii? Sports: 32%
Location and beaches: 24%
Culture and Heritage: 7%
Business: 12%
Shopping: 10%
Architecture: 7%
Other things: 8%
14. What is your monthly income? 0 – $499 : 12%
$500 – $1499 : 45%
$1500 – $2999 : 28%
$3000 and above: 15%
15. How much do you spend while travelling? (per day) 0 – $50 : 15%
$50 – $500 : 43%
$500 – $2000 : 22%
$2000 and above: 10%
Don’t travel: 10%

Skills

Posted on

March 9, 2018

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