Thesis on Gender Stereotyping

Gender stereotyping
Gender stereotype is the term which refers to developing of particular type of behaviour, attitude, mind set and belief regarding the individuals on the basis of the difference in gender between them. It is very much common since ages where the society always thinks and portrays men as superior over women and they are also treated similarly. It has been an age old tradition across the world where the male section of the society dominated over the female section considering them as the weaker section of the society. But, the term women empowerment has now revolutionized the world and has helped in gaining support for the liberalization of women across the world and has also been successful in gaining respect for them too. The thinking and belief of the people plays an important role in developing stereotypes on the basis of gender (Hoffman & Hurst, 1990).
It has been observed that the products as well as the services that are developed and branded across the globe have gender stereotyping in some of them. It can be seen in the movies too where it has been a universal phenomenon where men saves women from the evils and other such critical situations. It has been portrayed in such a way that it has an everlasting effect on the people in the society. The cases of violence against women occurs mainly because men try to impose their supremacy over women by violent means as it has crept into their minds that they are superior to women (Heilman, 2001).
The marketing of the products in the form of commercials is also carried out in such way that it develops gender stereotypes where they portray men to be masculine and tough and women to be soft and gentle who cannot handle tough conditions specially the physical ones. However, it is the time to change mentalities regarding women and considering the mas equals.
I would be discussing the role of gender stereotyping in the society, that is, is it negative or positive. The thesis lies on the very idea of developing the amount of gender stereotyping in the society and its effects.
Role of Gender stereotyping in the society: Is it positive or negative?
There is gender stereotyping observed in the society in various forms ranging from the physical side to the economic as well as logical side. People find it very common when an advertisement of men driving an SUV or a sports bike is shown on the television. However, when there is a women shown in the advertisement who is driving an SUV or sports bike or performing stunts then it surprises people. In the similar manner there are few areas and situations where gender stereotyping is widely observed and they are described below (Jost & Kay, 2005).
Colour bias
Since ages, it has almost strived as a tradition that pink colour symbolizes feminism and blue colour symbolizes manhood. Due to this, pink colour is always related to the girls and products related to girls like toys, clothing and accessories whereas blue colour has always been connected to the products used by men. However, it is just a mind-set of the people and a tradition that has developed such thinking among the people because it is just a matter of colours. It is also observed in case of new born babies where if the baby is girl than all of her room would be surrounded with pink things and if the baby is a boy then it would be of blue colour for him. This shows that the gender stereotyping of colours has been introduced into our minds since the very childhood. So, the colour bias on the basis of gender stereotyping should not be followed so religiously. It should be taken moreover as a personal choice of an individuals to select the product of their choice irrespective of the gender stereotyping among the colours (Jost & Kay, 2005).
The conceptualization of colours should also be reduced in the media in the form of commercials and movies. The belief of the colour specification on the basis of gender has to be uprooted from among the adults so that they do not transfer it to their next generation.
Reservation for women:
This is the area where the concept of gender stereotyping has actually generated many positive effects. The reservation that has been provided to the women in different fields ranging from the education field to political field as also in the transport system. This kind of reservation helps them to get their rights and provides allowances for the women to get equal status with men and compete with them in each and every field. There is a reservation of women in politics so as to ensure that their voices are heard and that they have an adequate amount of representation in the running of the nation. This type of reservation on the basis of gender stereotyping is very much responsible in providing the women with the power to run parallel with the men in terms of economic and social field. The reservation has a positive effect on the families which actually prefer men children or are ready to spend more on the education of men, thereby providing less chances to women for development and personal progress (Jost & Kay, 2005).
This kind of mentality has been almost eradicated through various reservations for women in higher education and low cost or free education for the women in universities and other educational institutions across the globe. It can be observed that in UAE, the condition of women with regards to the education and higher education has transformed largely with more and more women getting top most positions in education, politics and other such prestigious government positions in the country.
Emotional and physical factor:
The most common stenotype that is developed on the basis of gender is on the emotional context. It has been found since old days that women are showed to be more emotional and soft hearted whereas men are always shown to be hard, tough and the ones that almost never cry. However, this phenomenon is largely a myth and does not have scientific support to it. It depends on the individual that how he reacts during a specific situation. But, since, the society has developed such a tradition that men who actually cry are either coward or less masculine or do not possess strength has forced men to hide their emotional context and always stay as the hard and tough guy in the society even though he may be suffering from within (Hoffman & Hurst, 1990).
In terms of physical strength too, women are considered to be way weaker than men. Even though the women can bear the extreme pain of giving the birth to a child which is one of the most painful act in the history of human life, they are considered to be physically weak. This should be eradicated from the society so as to provide equal opportunity to all the individuals living in the society.
Thus, it can be seen that it is more of a myth and misconception that has resulted in gender stereotyping of the people in the society. There should be more attention paid on the facts and scientific studies rather than the blindly following the traditions that have been followed since ages. There should be rational thinking before discriminating or relating any individual with anything. There are positive as well as negative effects of gender stereotyping which we have discussed above. It justifies the phrase there “Every coin has two sides”. There should be rationality and equality observed in the society for overall development as women tend to occupy significant part of the society (Stewart & McDermott, 2004).
The role of media in stereotyping of the people’s mind set is large and hence they should focus more on advertisements that portray the mas equal.
The traditions which also create a rift between the two genders needs to be replaced by a more conventional form of thinking.

Heilman, M. E. (2001). Description and prescription: How gender stereotypes prevent women’s ascent up the organizational ladder. Journal of social issues 57.4 , 657-674.
Hoffman, C., & Hurst, N. (1990). Gender stereotypes: Perception or rationalization?. Journal of Personality and Social Psychology, 197.
Jost, J. T., & Kay, A. C. (2005). Exposure to benevolent sexism and complementary gender stereotypes: consequences for specific and diffuse forms of system justification. . Journal of personality and social psychology , 498.
Stewart, A. J., & McDermott, C. (2004). . “Gender in psychology.” . Annu. Rev. Psychol, 519-544.


Posted on

March 10, 2018

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